This mark didn’t make the final cut for Helium 10, but we loved the story behind it: Amazon sellers don’t just need another software or tool. They need a reaction. This logo concept is modeled after the molecular structure of helium and intends to convey the energy that Helium 10 has, referencing atomic energy.

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Posted on Jun 19, 2020
Focus Lab
A brand agency where imagination meets process.

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