QB, quanto basta: branding for a bulk shop.

QB, quanto basta it's an hypothetical brand realized for a bulk shop.
For my thesis project I wanted to address the enviromental problem that it's afflicting our world for many years, only getting worse and worse.
I believe that not all hopes are gone, and that we can work for it to get better: a bulk shop could be a very simple solution, as it's not going to deeply affect the habits of the client (in relation to shopping) and at the same time it can help to build awarness. It's the same shopping, but more ecological, ethical, and fun!

QB is the italian acronym for "quando basta", which means q.s. or to taste, refered to the recipe world.
I chose it beacuse in a bulk shop you can literally buy the quantity you want, without any waste!

Full project on my behance.
https://www.behance.net/emmanardi2185