CBDcity • Wireframe

Hey there! 👋
Today we are sharing some mid-fidelity wireframes we did for our most recent project - CBDcity's eCommerce Website, which helped us define an online experience tailored to user's motivations.

When customers can't easily navigate an online store to find what they need, they will get frustrated and won't hesitate to leave to find another seller. This is especially true with new brands like CBDcity when the brand's own connection with the user doesn't yet play a role in keeping them engaged. The key is to make the experience as seamless as possible for the user to find the product they need, and as simple as possible to purchase it.

With the information gathered from user and market research, and by understanding what motivated a CBD user to stay, we had enough to create wireframes that would solely focus on the website's structure, completely tailored to the user's preferences, needs and motivations to keep them engaged.

Read more on how we’re helping CBDcity get established in the rapidly growing CBD industry. → Case Study

→ Check out the live website

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Digital Product Studio.

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