I'm working with Mel Kirk to produce a new look for her company Tribal Media.
I wanted to do something using an Elephant, one of the most recognised Tribal animals. I also researched Origami and came up with this concept.
The icon is paired up with Brandon Grotesque for the logotype, just tweaked slightly. All feedback and comments are welcome!
More to come soon!
9 months ago
It looks beautiful, but i'm stuck for the link between tribal and origami.
I like this! Just curious - why did you leave out the white space where the trunk overlaps?
@Ryan Murphy The link there is actually between how we write, paper has been used for writing for years but now it's evolved and moved online (mostly). Mel is a renowned blogger and Origami represents, in this case, paper changing and evolving into something else. Does that make sense?
@Jesse Shawl It's for when the icon is reduced in size, it can still be legible even when small. An early version did not have this gap.
@Dan Edwards That makes sense, good on you for not going with a more literal style like, African or Aboriginal style. (although this could still look v.good in these styles)
@Ryan Murphy I like to think this icon also has a reference to an abstract tribal piece of art or something. Thanks for the feedback dude :)
Good work. I love the logo mark but think the font lets it down somewhat. I think you could use a much better font or perhaps make it all uppercase. It is maybe because it is not situated with the logo mark in the animated sequence. I am sure you will try a few things out when it is placed with it.
Like the colours used also.
I really like the illustration design and think every color works well. The simple yet unique lines compliment each other while obtaining their own individual character. Great work on that!
However, I agree with @Ryan Murphy and like your explanation. My only concern is the average person would not make that connection.
@Scott Birnie I have also got an option with all uppercase. However when applying it to the web and print it works better as it is. Thanks for the feedback :)
@Miguel Solorio Thank you for your feedback!
I'm not expecting the 'average' person to make an obvious connection with this icon and the word Tribal. The meaning can be much more inward that you are thinking. For instance, think of the Nike Swoosh does that represent, directly, the word Nike?
@Dan Edwards Nike, and other brands who use an icon, have worked decades to build a recognizable brand. I think every brand can work its way up there, but starting there is hard for a new brand identity . Just my two cents.
@Miguel Solorio Nike started that way, they've always had the swoosh ;) I don't feel a logo always has to be so literal / obvious. I really do appreciate the comments though, plus debate is good :)
I'm African and I approve of this mark.
Looks great Dan
@Adam Whitcroft @Laura Cairns Thank you, guys!
Yep, Im not really contribute much else other than to agree and say I love the icon but not sure about the font. But hey.. what do I know :)
love love love the mark & the colours! only thing i'm not so sure on is the font, but it's not in situ here so i'm sure it looks great in situ :D
@Christian Senior @Alex Brooke Thanks guys, really appreciate the feedback!
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