TheDoubleR.Design Brand Logo (2020)

My personal brand logo.

The logo was "born" from the two people who gave me life—my moms and pops. Before they were married, their last names started with the letter R. To pay homage to my parents, I used the letter of their last names and merged them together. After many explorations and feedback from my professors at college the brand icon was born. The brand name I purposefully left it to be dynamic so that I could change it at any given time. This format allows me to express my personality through the logo. There are times when I need routine, but other times I need to refresh/reset to feel that I am alive.

The color too is dynamic. The original color that I chose was blue which is the color I am using for this post, but I could very easily change it to fit any medium, background, or way that I may be feeling.

A new website will accompany the logo soon. Still a work in progress.

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Posted on May 24, 2020

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