City Branding - Sereď

A new brand identity and so called unified visual style of the city might contribute to increasing city awareness. Visual identity and its symbols might increase effectiveness and transparency of the internal and external communication and might also differentiate city organizations and their relationship to the city. The importance of visual identity represented by great quality, which will generally speak out for the city, ensure not only identification and promotion, but also a modern orientation tool for visitors within the Slovak Republic. Sered has always been an important crossroads between major cities. It is full of history that is seen everywhere people go. The new identity comes from the city itself, its buildings, monuments and places that relate to daily routines on the way to work or a visit. People then do not only experience and discover buildings through identity, but they do experience the city itself as a whole.