Furniture Branding - Ace

ACE - Furniture Branding & Catalog Design

Ace, new exclusive lounge chair, soft, rounded and minimalist. Imagine a box with a handle that you simply grab and take home from the shop and within a few minutes transform into an exclusive lounge chair. In a delicate proportional balance between weight and lightness, Ace compellingly conquers a room with its relaxed yet stylish attitude.

The logo is created that it is based on its rounded lines and the mentality is applied for all the branding work. Its minimalist style is used as a base and preferred soft expression. Ace is an industrial design which is the winner of If Design Award 2017.
Design by @overoverdesign, behance.net/overoverdesign
www.overoverdesign.com

Please feel free to contact us if you need collaboration or a new project.

Full Project; https://www.behance.net/gallery/97092483/Furniture-Branding-Ace