Gaami cup cultural probe

As part of a sustainable coffee cup design, a cultural probe was used for user research. The cultural probe was designed to be used throughout the user's coffee journey. It was divided into 3 envelopes to be opened Before, During and After the coffee.

Each envelope contained different questions and prompts for each phase of the experience. The probes were collected after the users had filled them out and the information helped to inform the design process.