GoodSpirit Branding & Packaging
A look at the brand system and packaging extension for GoodSpirit, a lightly carbonated beverage. The custom wordmark was designed to be distinctive and bold when paired with the vibrant color palette. The result is an eye-catching, balanced, and strong identity that makes GoodSpirit stand out.
Explore through the shots to see how the wordmark came to be. Always love to hear feedback!
brand
branding
branding design
can design
color
color palette
design
drink
logotype
packaging
visual identity
wordmark
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Posted on
May 8, 2020
More by Matt Herrmann View profile
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