Minoop branding

Bottega Minoop is a shop of nordic style accessories for your home and body care products.
Minoop is based on a simple but refined idea: create a beautiful place where you can feel home. Few elements, chosen carefully. An iconic logo, that can be easily adapted to many different declinations.
The original team was composed by 3 girls with different design skills, represented by 3 triangles faced down: the feminine symbol. The circle is the primordial symbol of harmony and recalls the shape of our home, the Earth. By working on these 3 shapes, a cat face came out of the blue. Cats are the perfect domestic pets and, according to some theories, they balance the house energy by absorbing the negative ones. Also, the Italian standard name for a cat is Minù, which sounds very similar to Minoop, making the brand stronger and easier to remember.