Qua Aliter Associates | Logo Redesign

Qua Aliter Associates is a Corporate Coaching company, their target audience being senior executives and decision makers in organizations. (Corporate, government, academia etc.)

In order to fit well within the context they work in, I decided to go for a simple, polished and professional look. As the logo would be applied on various mediums, it was designed with minimum detail, yet carrying and conveying the brand indentity.

The color palette was requested by the client, as this is the palette they worked with earlier, and their website too operated with this palette.