Self-Branding Concept

Playing around with self-identity ideas, using the golden ratio theory. I chose to design a lettermark and creating a connection between my initials because I wanted to show what the most important part of my role is to me. And that's creating a physical or emotional connection through design for users from start to finish. I love showing a client a sneak peek of designs and seeing that initial excitement from them before rolling it out further and just showing the journey that we can take the brand on.