Purpl Pro | Home redesign

Purpl Scientific – makers of Purpl Pro – engaged me to help with rethinking their brand to elevate it from what was created during the early-stages of the company and this is the first go at the web redesign (WIP).

The Purpl Pro is a handheld device – much like a lab – that measures cannabis & CBD potency by using near-infrared spectroscopy, which involves exposing the sample to infra-red light waves and analyzing the light that is refracted and reflected back.

I've begun adding these wave elements into the branding to act as a texture that has meaning based on the stuff you just read.

More to come...