Breathe Branding3

Breathe Mask

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Name
Breathe Mask
Client
Breathe Mask
Services Rendered
Branding Design, Stationary, Brand Direction
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The Breathe brand represents freedom, sustainability, style, authenticity, purity, quality, and full engagement with the world around us.

Breathe provides air filtration masks that enable health, vitality, and full access to life quality in any environment. Breathe is a top-end instrument of health and vitality.
As an authentic collaborator in personal health maintenance, we must project these personality characteristics at every touch point with our customers, consistently and continually.

The brand personality describes the tone and manner of the Breathe brand that we want to communicate, in both the things we say and in the interactions we have with key audiences.

Live. Breathe.
They’re committed to purity.

I was asked to design the branding and style guide. The logo sign and logo mark designed according to the brand principles we defined together with the fantastic Breathe Mask team.

I wanted to help the masses associate and identify the product, We've decided to play with the letter B. The logo is not just a stylised brand letter B but refers to a face mask.