Clif Bar Women Athletes Packaging Illustrations

Here's a closer look at the packaging illustrations we made for CLIF Bars limited release. The six featured athletes, Venus Williams, Megan Rapinoe, Ashima Shiraishi, Jordyn Barratt, Lakey Peterson, and Katerina Nash are world champions, Olympians, and Olympic hopefuls. The project proved to be a fun challenge, trying to evoke the qualities of the original climber illustration across a wide range of sports and environments, while also trying to bring some additional detail and a modern feel to the illustration style.

See our full blog post here.