Vineyard Jams Branding Project Pt. 3

This is a branding project done for Vineyard Jams, a luxury jam product focused on naturally sourced, vegan, organic ingredients. For the brand design, I wanted to have a very clean, minimal and an upscale vibe to their brand. Since this was more of a luxury brand, I wanted to utilize a serif font and a muted palette to push that narrative. For their landing page, I wanted to maintain the clean, minimal, and luxury look I established throughout their brand. I used the same font that I used for their logo as the main headers for their site and focused mainly on images of their products.