Quote - Hans Leo Höger

Design is not just about pleasing and benefitting the client with your work. Yes, you need to deliver what was agreed to under the contract. And yes, you should do the best work you can, and strive to make the client happy. But that’s not all there is to it. 🤔
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A designer also has a duty to the world at large. Part of good design is making sure it works for the end user, the target market, even for those whose eyes will just meet it. You work in advance for your client and your client's clients.
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If the project brief is clear, it can help smooth the way. Making sure the intended audience is well taken care of can only help your client in the end. 👍👌