Element Messaging

Element, 2019

With the growing popularity of co-working spaces, this concept was imagined for Frasers Property and can be utilised throughout their business parks in the UK.

The identity concept takes the idea of being 'in your element' and the colours used are taken from the brand palettes of each business park to help initiative connect with each park. The hand-rendered qualities of the Element brand are inspired by the collaborative nature of co-working spaces and the brainstorms, scribbles, notes, and ideas that are shared.