Helping Humans

Logo suite for Helping Humans, a conference and charity event based in Indianapolis, Indiana that’s purpose is to help bring awareness to the homeless in the Indianapolis community and to educate the community on how they can better help the homeless. The brand utilizes three bold colors, halftoned images and textures, and brickwork typography to symbolized building relationships with others and also to relate back to the Yard of Bricks on the Indianapolis Motor Speedway.