Online Psychology Brand

Hi guys,

I'm sharing some work I completed for a local psychology practice based in Melbourne, that pivoted into providing online psychology services nationally.

The brand identity was inspired by hummingbirds which are seen as healers and bringers of love, good luck and joy in Native American culture. With the goal of empowering people to overcome their challenges, we tried to create an emotive and iconic mark based on the hummingbird.

The forward and upward movement of the icon is designed to communicate the notion of freedom, upliftment and growth. An uppercase serif font was chosen to represent the professional nature of the brand, while still coming across as down to earth and approachable though a colour palette inspired by nature.

Thanks for looking,
Gavin