Sooperkul brand identity

sooperkul is a production company and creative collective. They came to me wanting something that would portray their more experimental work, the edge they bring to client projects, and had a retro vibe.

I wanted to create a brand system that allows plenty of room for play since they are a group of creatives themselves. The top left design is an example of some fun art they can create with their logo and I also included a set of icons for them to sprinkle throughout their projects, promotional material, and swag.