Re-imagining Polaroid.com for their upcoming rebrand and relaunch. The ask was to engage a new generation, maintaining the business focus but with more emotion. This shot shows the home page, with the iconic film shape used as a motif to frame products. Photography was simplified, removing busy backgrounds so that they sit on vivid tonal gradients, with clothing adjusted to match. In most cases the products are shown being used to trigger an emotional or nostalgic response.