Rochelle Connolley

Tropical Boxing Day Sale Campaign

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In 2019 I won a pitch for the Flight Centre Boxing Day creative. Initially, the sale was called ‘Boxing Day Sale’ but later changed to ‘Tropical Boxing Day Deals’

Campaign objective: Tapping into the retail-focused boxing day sales. Big, bold, in your face retail. Large target audience of 25-54.

The creative was used nationally on such mediums as
TVC, Adshels, Instore POS, Digital Banners, Website, eDM, Press & more

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