Trustology is a fast-moving fintech startup dedicated to driving the adoption of of crypto assets on a global scale. In 2019, they launched their first product, TrustVault — a secure custodial wallet service that enables crypto investors to transact with the speed, flexibility, and security offered by today's fiat banking providers.
Our goal was to introduce Trustology and their latest solution, TrustVault, through a website that would resonate with several diverse customer segments — including consumers (with varying levels of technical understanding), businesses and financial institutions. This new site would be the cornerstone of their upcoming product launch, as well as their ongoing user acquisition plans.
To ensure we delivered the TrustVault message correctly, we placed an outsized focus on team education and concept validation. Before production, we ran a series of onboarding workshops that gave the entire project team an in-depth understanding of what TrustVault was, how it worked, and the specific problems it solved for customers. Toward the end of the project, to validate our thinking, customer representatives from Trustology's target verticals were enlisted to help our team refine the structure, content, and design of each critical product page.
Metrics aside, this new website would also, in many cases, function as Trustology's first significant brand interaction. To ensure it accurately represented their team and vision, we designed an identity and visual language that describes the credibility of their team and the forward-thinking nature of the products they make.
See the live site here.
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