The Chopra Center

The Chopra Center wanted an updated concept to sell their Basics of Meditation course. The course is an older title and needed some marketing and creative attention. The responsive landing page needed to effectively explain the course to potential clients and convert them to purchase. I also presented them with a mobile version of the landing environment. With their primary demographic being 40–60 year old females, I wanted to strike the balance between mature and “hip”. They also requested updated social media direction. For this project I focused on calm and meditative colors along with graphical elements pulled from their current brand guide.