Brickhunter offered their customers a fresh take on brick buying with a tech-driven process, and they needed a new name and logo to communicate their modern approach. Telegraph stepped in and rebranded Brickhunter to Zenbuild, a name that conveys the ease and stress-free nature of online brick buying. To bring this new brand to life, Telegraph created a logo that not only projects zen and construction, but also technological savvy. The shape of the mark is a three-dimensional building block, and the stripes are representative of a traditional Japanese rock garden, while the color combination of soft teal and grey illustrates the “zen” feeling. The resemblance of a “digital thumbprint” further speaks to the technological nature of the company.
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