About this Service
I organize qualitative data into clear, actionable themes using affinity mapping. This process helps make sense of interview notes, observations, and survey responses—turning scattered insights into structured knowledge.
What will I do for you during the week?
I will use affinity mapping to make sense of the large amount of information you have. We will categorize the information:
User pain points
User behaviors
User expectation & needs
Then we will match these for affinity mapping, and our groups will emerge. This will make your data more readable.
