About this Service
Branding & Packaging Design for FMCG, Retail & Consumer Brands
I help emerging and established consumer brands turn their products into distinctive, shelf-ready brand experiences from strategy and positioning to the final packaging artwork.
What’s included:
Discovery & Research — Market, competitor, and audience research to identify opportunities for differentiation.
Brand Strategy & Positioning — Clear brand direction, messaging, and visual positioning.
Packaging Strategy — Packaging structure, nomenclature, hierarchy, and decisions on what the customer should notice first.
Visual Identity & Packaging Design — Logo, colors, typography, graphic language, and cohesive packaging systems including structural design material selection, user experience.
Back-of-Pack Design — Product information, marketing communication, and manufacturing-ready layouts.
3D Visualization — Realistic mockups to visualize how the packaging will look as a finished product.
Brand Guidelines & Final Files — Organized, production-ready assets for consistent application across products.
The goal isn't simply to make a compelling story around your brand, so it becomes a world on its own and gain lifelong fans. It's to create a brand that stands out in a crowded category, communicates value quickly, and can scale across a product range.
Best suited for: FMCG, food & beverage, skincare, wellness, lifestyle, and retail brands—from early-stage launches to established brands looking for a packaging refresh.
Tools: Adobe Illustrator, Photoshop & Figma, Premier Pro, After effects, Blender
Projects typically follow a structured discovery → strategy → design → feedback → final delivery process, with clear communication throughout.
