About this Service
Starting a brand? Start with more than just a logo.
Good Weird Works creates distinctive logo and visual identity starter kits for startups, founders and growing businesses that need a professional, consistent brand foundation without committing to a full-scale branding project.
What’s included
2 initial logo directions
1 refined primary logo
Secondary logo / alternate lockup
Brand mark or icon
Primary color palette
Supporting color palette
Primary + secondary typography
Basic graphic / visual direction
3 brand application mockups
Mini visual style guide
Final logo files for digital and print
2 revision rounds
Final files
SVG, PDF, PNG and JPG, plus a PDF mini style guide.
Great for
Startups, SaaS companies, small businesses, healthcare business, product launches, founder-led brands and companies that need a clean visual identity before launching.
How it works
Share a short brief about your business, audience and visual preferences.
We’ll develop two initial directions, refine the route you select, then build the core visual elements needed to use your new identity consistently.
Note
This is a starter visual identity package, not a full brand strategy engagement.
Naming, messaging strategy, extensive brand research, packaging systems, website design and full-length brand guidelines are not included, but can be added separately.
Need a more complete identity system? Ask about our full Brand Identity & Visual Guidelines service.
