About this Service
A logo is one asset. A brand identity is the system that makes everything feel like you.
Good Weird Works creates distinctive visual identities for startups, SaaS companies and growing brands that need to look consistent, credible and recognizable everywhere they show up.
What’s included
2 initial creative directions
Primary logo design
Secondary logo / alternate lockup
Brand mark or icon
Color palette with HEX, RGB and CMYK values
Primary and secondary typography
Visual style and graphic direction
Supporting brand elements
Logo usage guidance
Color and typography rules
8–12 page visual brand guidelines
Key brand applications / mockups
Organized final asset package
2 revision rounds
Final files
SVG, PDF, PNG and JPG, plus the brand guidelines PDF. Canva files can also be supplied where appropriate.
Great for
Startups, SaaS brands, B2B companies, new businesses, product launches and companies replacing an inconsistent or outdated identity.
How it works
Send us a short overview of your business, audience, competitors and visual preferences. We’ll develop two creative directions, refine the selected route, build the supporting visual system and package everything into practical guidelines your team can actually use.
Please note
This service covers visual identity design. Naming, full verbal brand strategy, extensive market research, packaging systems, website design and large collateral systems are not included in the base scope, but can be scoped separately.
