About this Service
A strong brand starts with a clear idea. I design brand identities grounded in strategy, so every visual decision reflects who you are and who you're speaking to.
With 7+ years in brand identity and product design, I've worked with brands like Telefónica, Iberdrola and Repsol, and built identities from scratch for startups and independent projects.
THE IDENTITY (fixed price, 6 weeks)
Discovery: questionnaire and call about your brand, audience and goals
Brand strategy: attributes, core concept and visual principles
2 visual directions (moodboards + initial logo concepts)
1 refined logo system: main logo, secondary versions and symbol
Color palette and typography system
Imagery direction: how photos and illustrations should look and feel
Brand guidelines (PDF) so your team can apply the identity consistently
3 standard brand applications: business card, email signature, and social media profile image with one sample post design (not an editable template). Can be swapped for other pieces of similar complexity.
Source files + exports for print and digital
Full ownership of the final logo on final payment (I may show the work in my portfolio and professional channels)
OTHER OPTIONS
Extra standard applications (e.g. letterhead, flyer, presentation cover): $150 each
Website, packaging or signage design: quoted separately
Social media templates: quoted separately
Custom illustration style for your brand: see my Illustration System service
Logo animation: quoted separately
HOW PAYMENT WORKS
Kickoff (30%): discovery and brand strategy
Visual Identity (40%): visual directions and refined logo system
Final Delivery (30%): color and type system, guidelines, applications and source files
TIMELINE
The schedule assumes feedback within 2 business days at each review stage. If feedback is delayed, delivery dates shift accordingly.
