About this Service
I design custom illustration systems that give your brand or digital product a consistent, recognizable visual voice across every screen and touchpoint.
With 7+ years in brand identity and product design, I've created illustration work for Santander and BforBank, where I built a complete illustration system for their digital product.
THE SYSTEM (fixed price, 5 weeks)
2 initial style directions based on your brand and product
1 refined illustration style, built from the chosen direction
3 key illustrations that put the system to the test
Illustration guidelines: construction rules, color palette, line and shape logic, do's and don'ts, so your team can scale it
Source files (Figma / Illustrator) + SVG and PNG exports
ADD-ON ILLUSTRATIONS (within your new system)
Every product needs a different number of illustrations, so you only pay for what you use:
Hero illustration: from $450
Spot illustration: $150
Spot packs: 5 for $675 · 10 for $1,275
HOW PAYMENT WORKS
Kickoff (30%): discovery and 2 style directions
Style Definition & Key Pieces (45%): refined style and 3 key illustrations
Final Delivery (25%): illustration guidelines, source files and exports
TIMELINE
The 5 weeks cover the core system. Add-on illustrations extend the timeline depending on quantity (e.g. a 5-spot pack adds about 1 week).
The schedule assumes feedback within 2 business days at each review stage. If feedback is delayed, delivery dates shift accordingly.
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Illustration systems for automated or AI-generated pipelines are quoted separately. Let's talk about your scope.
