About this Service
Logo and visual identity design for a company that has to be recognised.
We create a name people can see. Maybe there's nothing yet. Maybe there's a mark that was never really decided, only approved.
A logo drawn alone gets extended later by whoever is available. What comes back is a collection of exceptions.
CREATIVE DIRECTION & BRAND CONCEPT
— Business, category and audience read
— Creative direction, visual territory and positioning
— Category codes, conventions and market opportunities
IDENTITY DEVELOPMENT
— Two complete concepts
— Primary logotype
— Secondary and compact versions
— Symbol or monogram
— Typographic system
— Colour system
— One supporting graphic element
— Three core applications: business card, social profile kit and email signature
DELIVERABLES
— Brand guide
— Brand library, Figma or Canva depending on how your team works
— Editable files in AI, EPS, SVG, PDF, PNG
— Web and social formats, ready to use
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CREATIVE DIRECTION & BRAND CONCEPT — Positioning before drawing. A mark that can't be argued for gets changed by the next person with an opinion.
DELIVERABLES — Figma if you have designers or work with an agency. Canva if your team produces its own content. One or the other, decided in the first session — not both, because the one nobody uses is the one that goes out of date.
