About this Service
Logo, visual identity and a landing page, designed together and ready to launch.
We create a name people can see. Maybe there's nothing yet. Maybe there's a mark that was never really decided, only approved.
Most sites are a brand interpreted by whoever received the PDF.
CREATIVE DIRECTION & BRAND CONCEPT
— Business, category and audience read
— Creative direction, visual territory and positioning
— Category codes, conventions and market opportunities
IDENTITY DEVELOPMENT
— Two complete concepts
— Primary logotype
— Secondary and compact versions
— Symbol or monogram
— Typographic system
— Colour system
— One supporting graphic element
— Three core applications
DIGITAL DEVELOPMENT
— Landing page structured around one conversion objective
— Responsive across desktop, tablet and mobile
— WordPress build, yours to own and edit
— Forms, SEO structure and analytics
DELIVERABLES
— Brand guide
— Brand library, Figma or Canva depending on how your team works
— Editable files in AI, EPS, SVG, PDF, PNG
— Web and social formats, ready to use
— Page live on your hosting and domain
— CMS handover with one training session
— One month of post-launch support
CREATIVE DIRECTION & BRAND CONCEPT — Positioning before drawing. A mark that can't be argued for gets changed by the next person with an opinion.
DIGITAL DEVELOPMENT — One page, one decision. Everything that doesn't move someone toward it comes out, and that argument happens in week one rather than after the design is approved.
DELIVERABLES — Figma if you have designers or work with an agency. Canva if your team produces its own content. One or the other, decided in the first session — not both, because the one nobody uses is the one that goes out of date.
