About this Service
A logo is not a brand. If your logo lives in one person's downloads folder, and every new designer, printer and contractor asks "what font do you use?", you don't have an identity — you have a picture. This is the service that turns a mark into a system your whole team can use without asking you.
I'm Dil Nawaz, founder of The Lion Studios. 14 years, 1,600+ projects delivered, 355+ international design contest wins, and a 5.0 rating from 22 client reviews here on Dribbble. Every element is designed by hand — no AI generation, no template kits, no outsourced production. Clients most often describe the delivered package as unusually complete: multiple file formats, color variations, typography direction, and documentation they could hand straight to a printer or developer.
How it works: we begin with a positioning conversation — your market, your customers, your competitors, and what the identity needs to do commercially. I then design the core mark and the system around it: lockups, palette, type hierarchy and application rules.
I present the system with the reasoning behind each decision, not just the finished artwork. We refine, then I build the guidelines document and deliver everything as one organized package. You'll hear from me within 24 hours at every stage.
Primary logo, secondary lockup, submark and responsive mark
Full color, one-color, reversed and black variants of each
Color palette with hex, RGB, CMYK and Pantone references
Typographic system with hierarchy and licensing guidance
16-page brand guidelines PDF covering usage, clear space, minimum sizes and misuse
Stationery suite — business card, letterhead, email signature
Social profile kit, favicon and app icon
Eight application mockups showing the identity in real use
Every source and export file: AI, EPS, SVG, print-ready PDF, PNG, JPG
Full ownership of the identity on completion
Tools: Adobe Illustrator · Photoshop · Figma. Need packaging, a multi-brand rollout, a 28-page brand book, or ongoing design support? Message me for a custom quote. If you're building something you intend to still be running in ten years, tell me where the business is now and where you want it to be in two — and I'll map out exactly what your identity needs to carry.
