About this Service
Build a cohesive, memorable visual presence designed to scale. This service establishes a complete visual foundation tailored to your business, positioning, and target market.
What You Will Receive:
4 Unique Logo Concepts: Four distinct creative directions presented in real-world contexts and mockups to give you clear choices.
Complete Logo System: Refinement of your chosen direction into a complete suite: primary mark, secondary variation, submark, and favicon.
Comprehensive Brand Identity Book: A detailed multi-page brand manual covering logo clear space and minimum sizing, color palette specifications (HEX, RGB, CMYK), typography hierarchy, icon styling, imagery direction, and brand dos and don'ts.
Production-Ready Asset Kit: Full master files and exports for web and print, including AI, EPS, SVG, PDF, and transparent high-resolution PNG files.
Tools Used:
Adobe Illustrator
Figma
Adobe Photoshop
Project Workflow:
Discovery: Brief review to align on brand values, aesthetic direction, and market context.
Concept Phase: Designing and presenting 4 distinct logo routes.
Refinement: Perfecting the chosen direction based on your input.
Brand Guidelines & Handoff: Building the brand manual and packaging all vector assets.
