About this Service
Maison Fresnel is a contemporary luxury fashion brand concept inspired by timeless Parisian elegance and refined visual aesthetics. The identity combines a deep navy colour palette, elegant typography, and a distinctive ornamental pattern to create a sophisticated and cohesive brand experience and it created at Adobe Illustrator
The visual system was developed across shopping bags, luxury gift boxes, tissue paper, clothing tags, business cards, stationery, and retail signage, creating a consistent identity from packaging to the boutique environment.
The project explores how a carefully designed pattern can become a recognizable part of a luxury brand while maintaining a clean, premium, and timeless aesthetic.
Brand Identity • Packaging Design • Pattern Design • Fashion Branding • Art Direction
