About this Service
A complete visual identity, built on evidence instead of a mood board.
We start with a psychograph of the people you actually need to reach, then design the identity against what that audience responds to. Every choice traces back to a reason on file.
Mark development
• Up to 20 initial logo and mark ideations for a first read
• Narrowed with you to 5 refined directions, then to 1 core mark
• Resolved in black and white first, then in color, because a mark that only works in color is not finished
The full style guide
• Primary and secondary logos plus all variations
• A color palette with alternate sets and real usage rules • A typography and font kit with the hierarchy defined
• A custom animation and graphics kit so the identity moves, not just sits
• Usage guidelines covering spacing, backgrounds, do and do not
Tools: Figma, delivered alongside standard formats. Final files in vector (SVG, AI, EPS), high-resolution PNG and JPG, and a PDF guide.
Process: Discovery on your vision, your market, and, if you have a physical space, its aesthetic, so the brand and the room agree. You review at every narrowing stage. The mark is the one thing we do not reopen after lock; color and everything else can flex later.
