About this Service
What it is
A focused identity engagement for new or evolving brands that need a distinctive visual foundation without the broader strategic and experiential scope of our hospitality programs.
Ideal for startups, independent businesses and selected projects that need clarity, character and a flexible identity system to grow from.
Deliverables
Discovery & strategic alignment
Creative direction
Primary logo / wordmark
Secondary lockup or supporting mark, when relevant
Typography system
Color palette
Core graphic language
3–4 key applications / mockups
Essential brand guidelines
Final production-ready assets
How we work
Every project is founder-led and developed in clear stages. We begin by understanding the business, audience and ambition behind the brand, then establish a creative direction before moving into identity development, applications and refinement.
The goal is not simply to deliver a logo, but to build a coherent visual foundation that can be used confidently from day one.
