About this Service
Create a memorable, character-driven identity that customers instantly recognize and connect with. Perfect for sports teams, food & beverage brands, breweries, e-sports organizations, and lifestyle businesses looking to establish a highly approachable and engaging brand personality.
Whether you're launching a new concept or breathing life into an existing brand, this package combines strategic thinking and professionally crafted custom character design to create a distinctive, timeless mascot that captures your story and elevates your customer experience.
What’s Included:
Brand Discovery Session (30-Min Call)
We'll dive into your business, target audience, brand personality, desired character traits, and long-term goals to establish a strong strategic foundation for your mascot identity.
Art Direction + Moodboard
A curated creative guide to align on mood, character style, palette, typography, and visual storytelling—ensuring your mascot feels authentic and built to stand the test of time.
Custom Mascot Concepts (?? Options)
Distinctive character concepts crafted specifically for your brand. Each concept is professionally crafted to be memorable, expressive, and aligned with your premium positioning.
Responsive Mascot Logo System
A complete suite including the primary mascot logo, secondary lockups, custom wordmark, and simplified icon variations for seamless, real-world application across apparel, packaging, and digital platforms.
Brand Guideline Book
A comprehensive document detailing mascot usage, color palettes, typography hierarchy, and brand voice to ensure visual consistency.
3 Branded Application Concepts
Visualize your character on tangible goods like heavyweight t-shirts, premium packaging, stickers, or digital avatars. Includes polished product mockups for presentation or campaign use.
Add-Ons Application pieces available for an additional $150:
Alternative Character Poses / Expressions
Business card
Social media templates
Final Files Included:
🗂 Vector Files (AI, EPS, PDF)
📁 Web-Ready Files (PNG, JPG, SVG)
🔤 Font recommendations or licensed files (if custom)
📘 Brand Guidelines PDF
📦 Organized and labeled folders for easy use
Timeline:
🗓 Week 1 – Discovery & brand research
🗓 Week 2 – Moodboard & direction alignment
🗓 Week 3 – Design creation
🗓 Week 4 – Revisions & final delivery
💬 Need to tweak the package? No problem—just ask.
📅 Prefer to talk first? Book a quick 30-min call.
📩 Ready to begin? Message us and we’ll reply fast
