About this Service
A complete visual identity – logo, color, type, and the rules to use them. Built to hold up everywhere from an app icon to a trade-show wall, and to still make sense in two years.What you'll get
Discovery: a short kickoff to understand the business, audience, and where the brand actually shows up.
Direction: 2–3 distinct visual routes, each with a clear rationale. We pick one together.
Build: I develop the chosen route into a full system: logo set, color, type, and core assets.
Guidelines: a usage guide so the brand stays consistent after handover.
What's included
Primary logo + secondary and mark/icon variations
Color palette and typography system
Brand guidelines (PDF)
Master files: AI, SVG, PNG, PDF
2 revision rounds on the chosen direction
Optional add-ons
Social media template system
Pitch deck / presentation design
Print & packaging collateral
Animated logo
Website design
