About this Service
If you are launching a SaaS, AI product, or digital platform, you need a visual identity that works across both marketing and product.
We create brand identities for tech companies that need a clear and consistent visual system from the start. The identity is designed to work across your website, product interface, social media, presentations, and other digital touchpoints.
This service is a good fit for early-stage startups, new products preparing for launch, and existing SaaS or AI companies that need to update their visual identity.
What you receive:
Logo and logo variations
Color palette
Typography system
Supporting graphic elements
Visual style and layout direction
Favicon and app icon
Basic UI direction for buttons, cards, forms, spacing, and layouts
Brand guidelines
Editable Figma source files
The final scope can be adjusted depending on what your product needs for launch.
Process:
Discovery: We learn about your product, target audience, competitors, and current positioning.
Research: We review the market and define how the brand should be positioned visually.
Visual direction: We prepare moodboards and define the overall direction before moving into logo concepts.
Identity design: We develop the logo, colors, typography, graphic elements, and supporting visual system.
UI direction: We show how the identity can translate into key website or product interface elements.
Refinement: The selected direction is updated based on your feedback.
Brand guidelines: We document the final system and prepare all source files.
Result:
A complete visual identity your team can use across the website, SaaS or AI product, presentations, social media, and launch materials.
You receive a consistent system that can be handed directly to your internal team or developers.
