About this Service
Strategy
At the beginning of the project, a collaborative workshop is conducted to define the strategic foundation of the brand. This includes identifying key brand attributes, unique selling propositions (USPs), and the main pain points the brand addresses. We also define the brand’s mission, target audience, and positioning in relation to competitors to ensure a clear and differentiated brand strategy.
Logo
This service includes the conception, exploration, and design of a logo (wordmark and/or symbol) based on the core idea defined in a workshop. It covers up to two design directions, a maximum of two revision rounds, and final artwork delivery. Unlimited usage rights (in terms of time, geography, and content) are included. Costs for any required font or image licenses are excluded.
Visual Identity
In addition, a holistic visual identity is developed, including the definition of typography, color palette, imagery, and other graphic elements. Two to three distinct design approaches are created, each with its own guiding idea. The selected direction is refined through one revision round. The process also includes digital mockups and a sample landing page.
Applications
The client can choose three application examples to be designed based on the visual identity (e.g., business cards, presentation master template, letterhead, or similar materials).
Basic Guidelines
Finally, basic design guidelines are provided, outlining the use of the logo, typography, color system, and visual style. These guidelines include key design principles and practical examples, delivered as a digital PDF (up to 10 pages).
