About this Service
We design modular email templates and set up automated flows for eCommerce brands on Klaviyo or Mailchimp.
You get a reusable email design system, a master template built inside your email platform, and up to three automations running from day one. Your team can then build every future campaign from the same modules without redesigning each one.
Email is the revenue driver most independent brands leave untouched. Automated flows keep selling without adding to your workload. The welcome series we built for APOC Store opens at 79%.
It suits retail, fashion, jewellery and lifestyle brands that want professional email design their own team can use day to day.
What's Included:
Email Design System in Figma
Seven modular components in total: five content modules plus header and footer
Layout standards for consistent campaigns
Interactive proofing link for review and handover
Master Template
Built inside your Klaviyo or Mailchimp account
Drag and drop modular structure your team can use without a designer
Automations
Up to three automated flows, chosen from:
Welcome series
Abandoned basket or checkout
Abandoned browse
Post purchase
Some flows depend on your email platform and plan, so we confirm what is available on the discovery call
Please note: all copy and content, including the copy for every email in each automation, is supplied by you.
What You Will Get:
A branded email design system you can reuse for every campaign
A master template live in your email platform
Up to three automations active and sending
A setup your team can run without calling a designer
How We Work:
Step 1 Discovery Call (60 minutes): We review your brand, email goals, platform and which flows matter most.
Step 2 Design System: We design the modules in Figma and share a proofing link for review.
Step 3 Template Build: We build the master template inside your email platform.
Step 4 Automation Setup: We set up and test up to three automations.
Step 5 Final Delivery: Your design system, live template and active automations are handed over, ready for future campaigns.
You get updates throughout the project, so you always know where it stands.
What We Need From You:
Access to your Klaviyo or Mailchimp account
Brand assets: logo, colours, fonts and imagery
Copy and content for each email
Any existing emails or references you like
What Happens Next:
Once the flows are live, we can run your email marketing for you: campaign strategy, list segmentation, new flows and ongoing campaigns, handled in house by founder Jamie.
Why Choose Dazze Studio:
The welcome series we built for APOC Store opens at 79%.
Email marketing run in house, not passed to a freelancer.
Led by a former eCommerce Director with 14 years client side experience.
We build and run eCommerce stores, so your emails connect to how the store actually sells.
Jamie's eCommerce career, client side and since founding Dazze, includes:
Stone Island
C.P. Company
oki-ni
LN-CC
The Vampire's Wife
Blue Mountain School
Uniform Wares
Ready when you are!
