About this Service
I partner with startups, founders, and high-growth teams to translate business objectives into websites that are intentional, intuitive, and conversion-driven. My approach combines UX strategy, behavioral insight, and modern interface design to create digital experiences that not only look refined — but support how real users think, decide, and act.
Whether you’re building from zero or evolving an existing product, I lead you through a structured design process: research that reveals opportunity, IA that creates clarity, and prototypes that bring your story to life. For teams ready to launch quickly, I also offer Framer development to seamlessly move from concept to live product.Deliverables:
Discovery & UX Research
I begin every engagement by aligning the design vision with the realities of your business model, user needs, and market landscape. This ensures we’re not just designing pages—we’re designing outcomes.
Strategic Stakeholder Alignment
A focused conversation to understand your product vision, growth goals, core value proposition, and the specific behaviors you want your users to take.
Market, Competitor & Trend Analysis
An audit of direct and adjacent competitors to uncover positioning gaps, UX patterns worth leveraging, and opportunities to differentiate through experience, messaging, and visual hierarchy.
User Insight Gathering
Light qualitative research, persona confirmation, or review of existing behavior data (if available) to anchor the experience in user motivations.
Experience Audit (for redesigns)
A full breakdown of the current website: friction points, UI inconsistencies, conversion blockers, content gaps, and structural issues.
Information Architecture
This is where strategy turns into structure. The goal is to simplify complexity, make navigation intuitive, and ensure each page has a clear purpose.
Sitemap Architecture
A clear hierarchy of pages built for both usability and SEO considerations, ensuring your site has clarity and discoverability.
User Flows & Task Flows (FigJam)
Detailed interaction maps that illustrate how users will move through your site to achieve key goals—reducing friction, increasing conversions, and making the interface feel effortless.
Wireframing
Wireframes give us a blueprint—fast, iterative, and focused on structure, not aesthetics.
Low- to Mid-Fidelity Wireframes
Layouts that define information hierarchy, content placement, functional components, and key interaction patterns.
Iterative Refinement
One or two rapid iteration cycles to validate logic, flow, and layout before investing in visual design.
Accessibility Considerations
Early decisions around touch targets, spacing, readability, and flow that support WCAG-compliant design.
High-Fidelity Website UI Design
Where strategy meets creativity. This step elevates the structure into a polished, branded digital experience.
Custom Visual Direction & Mood Exploration
Optional mini-style explorations to confirm the aesthetic direction before full execution.
Comprehensive UI Design in Figma
Pixel-perfect page designs with consistent layout, component behavior, and responsive considerations.
Design System Foundations
Color palette, typography scales, spacing system, buttons, inputs, cards, navigation patterns—built to ensure long-term consistency and scalability.
Micro-Interaction Guidance
Noting transitions, hover states, and motion principles that improve the user experience and overall polish.
Interactive Prototype
This turns your website into a clickable, testable experience.
Fully Linked Figma Prototype
Enables you and your stakeholders to experience the full flow before development.
Usability & Feedback Review
An optional guided walkthrough to ensure the design aligns with your goals and your users' expectations.
Developer-Ready Documentation
Notes, annotations, component descriptions, and responsive guidance to streamline handoff (if someone else is developing).
Optional: Framer Development
For teams that want to move quickly from design to a fully deployed site.
High-Fidelity Framer Build
Responsive, mobile-ready, SEO-friendly, and optimized for performance.
CMS Setup (optional)
Easily editable content sections for blogs, case studies, product pages, etc.
Motion & Interaction Enhancements
Smooth animations, scroll effects, and micro-interactions that elevate the experience.
Launch & Optimization Support
Light QA, responsiveness checks, and refinements to ensure your site ships polished.Why Work With Me?
Because I combine design thinking with real business intelligence. My background in SaaS GTM, retail experience, and UX design allows me to see your product from multiple angles — the brand, the customer, the market, and the metrics.
This means the websites I design don’t just look elevated — they articulate your story, support your revenue goals, and resonate with the people you’re trying to serve.
You get:
A cross-functional partner who understands product-market fit, user psychology, and modern UI design
A process built for speed, clarity, and high-quality decision-making
A website optimized for engagement, searchability, and measurable outcomes
A flexible design system that grows with your brand and product roadmap
