About this Service
The Visual Identity process clarifies brand fonts, colors, and relevant mockups to establish a visual language. After working with many start-ups in the investment space, I’ve found that most businesses don’t need the bloat of a lengthy brand book. The following deliverables cover the brand’s visual essentials to help you hit the ground running.
– Discovery Meeting + Mood Boards (to determine select stylistic themes)– Responsive Logo Design (includes up to 2 Rounds of Revisions)– Brand Color Palette– Typography– Print Applications (to be decided)– Digital Applications( to be decided)– Brand Guidelines Document
The timeline usually takes ~6 weeks, but it can be tweaked if needed:– Kickoff Call = Discovery Exercise + Moodboards– Round 1 = 2 weeks (Style exploration + 3 Initial Design Directions)– Round 2 = 2 weeks (Refine Visual Identity Design)– Round 3 = 1 week (Finalize key applications and brand style guide)
