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December 05, 2018
In many cases, multiple versions of illustrations and graphic elements were created for user testing and optimization of the overall experience.
December 04, 2018
To convey various necessary information throughout the experience, photography was mixed with additional design elements that subtly add to user comprehension.
December 03, 2018
All form elements on the Eleven James site lean on strong iconography and minimal inputs to encourage visitors to complete the input process.
November 30, 2018
Eleven James offers several membership tiers, each containing multiple potential price points. Our goal was to strip away any excess interface so that information could be clearly presented alongside informative imagery of watches that b...
November 29, 2018
In addition to borrowing watches from Eleven James's collection, they encourage members to loan their watches into the ecosystem for other users. We created a simple form where users provide information about their timepieces and are giv...
November 28, 2018
Modern, bold typography conveys pricing information clearly while still allowing the beautiful watch imagery to command the composition without cluttering the layout.
August 31, 2018
Offering an elevated browsing experience we let the timepieces speak for themselves on the collections experience. This approach of favoring the discovery of unique timepieces rather than the embellishment of the website itself naturally...
August 30, 2018
A key vehicle for new signups is word of mouth, so we made it easy for members to show off to their friends while out socializing. The entire Eleven James experience is responsive, meaning that browsing the collection, signing up, and se...