Nonfiction / Projects / Unused Concepts

Unused Concepts

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As part of every project, we develop and present ideas that don't end up being used, but still have design and conceptual merit.

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Unused Concept - Recruitment Campaign

May 29, 2020

Unused concept for a recruitment campaign for a company working in automotive radar technology development. This concept centered on the personal motivation of potential applicants to improve an industry, and the safety of entire communi...

Unused Concept - Process Interactive

May 27, 2020

Unused concept for an identity exploration in progress for our friend and web development partner at Process Interactive. Moving into specific touchpoints, the flowchart symbols appear next to each other—flowing from one to the next to ...

Unused Concept - Process Interactive

May 27, 2020

Unused concept for an identity exploration in progress for our friend and web development partner at Process Interactive. Taking the process flowchart idea a step further, I used the shapes (each of which had a very specific function o...

Unused Concept - Process Interactive

May 27, 2020

Unused concept for an identity exploration in progress for our friend and web development partner at Process Interactive. Process stands out in the industry by taking a more hands-on, personal approach, guiding clients through, well, t...

Unused Concept - TowerCo Launch Campaign Ads

May 26, 2020

Part of an unused concept for TowerCo. These pieces are direct mail and email, respectively, that take the conceptual idea I had worked through this concept a step further. By using die cuts to effectively hide most of a paragraph, a rec...

Unused Concept - TowerCo Website

May 26, 2020

Part of an unused concept for TowerCo. The website homepage concept was an exploration in navigation. On the left, a slider animates through messaging that could motivate any of TowerCo's audience segments, quickly. On the right, a form ...

Unused Concept - TowerCo Landowner Brochure

May 26, 2020

Part of an unused concept for TowerCo. Pieces like this would have been targeted at their third audience segment—corporate real estate managers and individual landowners in locations ideal for new build towers. We "zoom in" the most with...

Unused Concept - TowerCo City Municipality Brochure

May 22, 2020

Part of an unused concept for TowerCo. This brochure focuses on city or state municipality representatives. The design elements common throughout the proposed identity "zoom in" a bit further here, addressing an audience that is concerne...