Another scrapped product page concept—variants separated into their own full-width sections. The page acts more like a category index with each panel offering its own controls for viewing/selecting options and adding to cart.
There is ...
Product page concept that was ultimately scrapped. The idea here would be that a customer would build their item through a stepped UI, being presented with only one choice at a time.
We shipped a new product page design a few weeks ago at @Cotton Bureau, now allowing for a choice between multiple types of shirts. It was a fundamental shift from the previous structure so most of the UI had to be updated.
We used to ...
