Social Media Designer

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Our tech & media client is seeking a creative and versatile Social Media Designer to craft visually compelling assets that drive engagement and elevate their brand presence. You'll be responsible for designing on-brand graphics, animations, infographics, and illustrations for their social media channels, while staying ahead of trends and maintaining a consistent aesthetic. You will work closely with their Social Media Managers and Social Creative Leads, reacting to real-time events and planned campaigns, ensuring their social media content is always fresh and eye-catching.

This is an exciting ongoing contract role with the opportunity to join full time.

To be considered, all candidates must provide a portfolio.

Responsibilities:

Design:
Create high-quality graphics, illustrations, infographics and animations for various social media platforms (Instagram, X, Blogs, LinkedIn, etc.)
Design assets for both scheduled campaigns and breaking news/trending topics, often with tight deadlines.
Adhere to established brand guidelines while finding opportunities to evolve the brand's visual identity to best perform on social media.
Ensure designs are optimized for each platform's specifications, new features, and best practices.
Layout and Hierarchy:
Skillfully utilize layout principles and visual hierarchy to effectively communicate key messages and calls to action.
Ability to re-interpret charts and data in a visually compelling, social-consumable way.
Design assets that are visually appealing and easy to consume, even with limited text space.
Illustration and Animation:
Create simple illustrations and animated GIFs that add a unique flair and personality to our social media content.
Use animation strategically to capture attention and increase engagement.
Collaboration:
Work closely with the marketing and social media teams to align designs with campaign goals and overall strategy.
Collaborate with Marketing Managers and copywriters to ensure visual and textual elements work together seamlessly.
Trend Awareness:
Stay up-to-date with the latest social media design trends, emerging platforms, and best practices.
Proactively suggest new design approaches and posts to keep our content fresh and engaging.

Qualifications:

Experience: 5-7 years in social media design or a related field.
Portfolio: A strong portfolio demonstrating your design skills and versatility across various social media platforms.
Software: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Canva) and animation software (After Effects or similar).
Skills: Excellent communication, time management, and ability to work both independently and collaboratively.

Bonus: Experience with video editing, knowledge of social media analytics, and an understanding of user experience (UX) principles.